About Rosa es ROJO2019-01-25T13:09:08-06:00

Rosa Es Rojo, Inc. makes wellness and cancer prevention accessible for the Latino women in America, starting in North Texas, by training them on the topics of nutrition, physical activity, emotional health, and positive thinking.

This has been possible thanks to our 6-month wellness program, “The Rojo Way”, shared 100% in Spanish by on–site workshops, one-on-one support sessions, and technological support.

The concept behind “The Rojo Way” is innovative. It has been designed using the Accelerated Learning (AL) Methodology, based on how we naturally learn, total learner involvement (activity based), collaboration among learners (social interaction) and contextual learning (real-world immersion). We are focusing on women due to the potential reach that Latino women have among their families and communities. The effects of a positive and healthy outlook on life are contagious and go beyond matters of health. We want our participants to feel empowered enough to make conscious health decisions.

Rosa Es Rojo is the possibility of reducing by 50% the incidence of cancer among Latinas in North Texas and nationwide thanks to wellness education and partnerships by 2030.


A SuperVivor is a woman who:

  • Decides to take advantage of obstacles and changes
  • Lives to the full in the present moment
  • Recognizes herself as the best resource and agent to begin positive changes
  • Makes decisions that lead to a healthy and balanced lifestyle through nutrition, physical activity, emotional health, and positive thinking.

We feel that by learning wellness habits, even when economic resources are limited, SuperVivor women will have the tools for achieving well-being in their lives and positively influencing others.

Our WHY?

There is a lack of education within the Latino community in the US regarding wellness, health and prevention. Most of the information available is in English and not customized for their culture within the proper context. This is causing a profound impact on their physical and emotional well-being. Latinas are getting sick not because they don’t have enough economic resources, but because they are not well educated on how they can achieve wellness and live a healthier lifestyle, for them and their families.





During the last 2 years, we have reached more than 420 women directly and 1,600 people indirectly equivalent to more than 4,500 hours of training. Based on our evaluations, 92% of the participants consider that our trainings can be put into practice immediately; 67% felt at least 4 other people besides themselves had been positively impacted by what they learned from us, we are creating a ripple effect. Participants have learned mainly two things: (1) to decide for better options in their personal and family eating habits and (2) to keep a positive attitude facing adversities.

For 2019 we want to impact directly 600 Latino women in North Texas and at least 2,400 indirectly. Altogether, they will be receiving an equivalent to 9,000 training hours, plus all the technological resources for continuing education and support.

To measure our success, we have 3 stages of evaluation:

  1. At the beginning participants complete a pre questionnaire to understand where they stand
  2. After attending the workshops and two weeks later, they complete a post questionnaire as a means to measure the skills they are learning and how their lives are changing
  3. Once they finish the one-on-one support sessions, they complete an evaluation to measure resilience skills and healthy lifestyle habits. We gauge the level of success based on the Wellbeing Seligman’s PERMA Model -University of Pennsylvania (Positive Emotions, Engagement, Positive Relationships, Meaning and Accomplishments), as well as: Participants’ choice in food options, ability to review labels of different products, ability to identify toxic ingredients, ability to name and recognize their emotions, ability to incorporate healthy living into their personal budget, workshop attendance records, number of participants directly impacted and number of participants indirectly impacted.


Join us and make a difference for the Latinas in America preventing cancer thanks to wellness education.

Let’s SuperVive and save many lives!

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